Hiraya Music Festival 2022: A Dream Come True

In a vibrant celebration of music and dreams, the first-ever Hiraya Music Festival 2022: A Dream Come True took center stage on September 24, 2022, at the Kaogma Grounds, Capitol Complex, Cadlan, Pili, Camarines Sur. With a dazzling lineup of artists like Rivermaya, Arthur Nery, Nik Makino, Skusta Clee, and talented DJs from Manila, the event attracted an estimated 70,000 enthusiastic concertgoers from all corners of the province.

The festival's name, "Hiraya," derived from an ancient Tagalog word meaning "may your wish come true," perfectly encapsulated its essence - inspiring people to dream big and chase after their aspirations. It was a day filled with excitement, magic, and the promise of endless possibilities.

Behind the scenes, Post Ad Ventures played a pivotal role in bringing this dreamful event to life. As a leading communication, events, and advertising company in Manila, they took charge of the festival's overall execution. From curating an impressive roster of artists to designing captivating stage setups, handling technical aspects, and arranging thrilling gimmicks like the big beach volleyball props that delighted the audience, Post Ad Ventures left no stone unturned to ensure a memorable experience for all the people in CamSur. Post Ad Ventures have allocated approximately a month and a half to prepare and finalize the music festival, from its head in the cloud concepts to its achieved tangible aspects.

However, the success of the Hiraya Music Festival would not have been possible without the wholehearted support of the government of Camarines Sur, spearheaded by Governor Luigi Villafuerte—their commitment and enthusiasm in making this dream event a reality fostered a seamless collaboration between all stakeholders.

A glimpse of this exciting event happens as follows. As the sun rose on the festival day, final preparations were slowly brought to life, preparing the stage design, booths, sound check, and technical arrangements to perfection. At 4 PM, the pre-show events commenced, showcasing the talents of local performers, dancers, and bands from the province. The excitement in the air was palpable, setting the stage for the enchanting night ahead.

The atmosphere reached a crescendo of anticipation when the clock struck at 7 PM. The main acts graced the stage, igniting a euphoric energy that swept through the crowd. From the nostalgia-inducing melodies of Rivermaya to Arthur Nery's soulful tunes, Nik Makino's infectious beats, Skusta Clee's electrifying performance, and the sensational mixes of Manila's finest DJs, the festival was a mesmerizing symphony of sounds, emotions, and groundbreaking experiences.

The Hiraya Music Festival wasn't just about the music; it was a testament to the power of dreams and the realization that they can come true. With the combined efforts of Post Ad Ventures and the government of Camarines Sur, this event left an indelible mark on the hearts of all who attended. It inspired the concertgoers to embrace their aspirations, believe in the possibilities, and keep dreaming, big or small. Like one of the festival’s quotes, “Dream it, then make it happen.” This event was just a dream, but now, it is an event that people can remember mesmerizingly. We cannot wait for the next Hiraya Music Festival next year!

The recollections of the Hiraya Music Festival persisted as the evening drew to a finish and the music's echoes faded. The festival's success was a brilliant illustration of what can be accomplished when a shared dream comes to fruition. The festival's legacy will continue to uplift generations in the future, demonstrating that dreams are the heartbeats of life's magnificent symphony.