Fiesta Bicolandia Travel and Trade Fair by the Department of Tourism (DOT) Region 5

The Department of Tourism (DOT) in Bicol launched the much-awaited Fiesta Bicolandia Travel and Trade Fair in Legazpi, Albay. Proudly produced by Post Ad Ventures Inc., the three-day event with the theme "Bicol Tourism: Back on Track" captivated visitors and showcased the best of the Bicol region. Post Ad Ventures left no stone unturned to make this event a resounding success, from the vibrant destination showcase to the mouthwatering culinary delights, from craft demonstrations to cultural street dance.

Post Ad Ventures took charge of every aspect of the event, right from the conceptualization, pre-production phase to execution. The expert team handled designs, color schemes, logos, artwork, program planning, and event activities, ensuring a cohesive and engaging experience for the attendees. The logo was an ingenious representation of interlocking partnerships between the six provinces of Bicol, emphasizing their unique specialties and highlighting their collective efforts to promote tourism.

The DOT-5 regional director, Herbie Aguas, added prestige to the event by gracing it with his presence and delivering a compelling speech. His support bolstered the event's significance and reaffirmed the government's commitment to Bicolandia's tourism growth.

Instead of the customary ribbon-cutting, Post Ad Ventures devised a creative and memorable opening ceremony that involved lighting a symbolic bonfire. They made a special bonfire out of banig, a conventional mat. As a sign of the interconnectedness of the provinces and to formally launch the Fiesta Bicolandia, each provincial officer lit the bonfire with a mitsa.

The heart of the event lay in the rich cultural displays of each province, showcasing their respective specialties. Artisans from each region enthusiastically participated, promoting their crafts and traditions to the delight of visitors. In addition to the cultural showcases, a tourism summit allowed provinces to share ideas and strategies for the growth and development of tourism across Bicol. This collaborative approach fosters a unified effort to attract tourists and enrich their experience.

The Fiesta Bicolandia Travel and Trade Fair provided a platform for the local tourism market to flourish. With Tourism Officers, Tourism Stakeholders, Tourism-related associations, and Representatives of various National Government Agencies in attendance, the event garnered significant exposure for Bicolandia's tourism potential. The fair's strategic planning allowed attendees to discover the region's hidden gems, enticing them to explore the various offerings across Bicol.

​​The event's culmination was the vibrant Festival Parade on the final day. The enthusiastic display of cultural dances and vibrant floats showcased the distinct identity of each province. The festive atmosphere resonated with the attendees and left a lasting impression on everyone present.

The Fiesta Bicolandia Travel and Trade Fair was a spectacular success driven by Post Ad Ventures' diligent preparation and commitment. From the event's inception to flawless execution, Post Ad Ventures ensured that Bicol Tourism was "Back on Track." The exposure, cultural exchange, and unified approach towards promoting tourism will undoubtedly leave a lasting impact on the Bicol region and open the doors to a promising future for tourism.

Photo courtesy of Department of Tourism Region V Office

By Cathy C. Abendanio